The Yard Shoreditch, London, UK



The New Balance 'Grey Day' celebration was created to honour the NB574's most timeless, and original iteration of tonal grey - the most iconic footwear for over three decades!


Transcending its Boston roots, the festivities took place in 20 locations across the world, such as Australia, Hong Kong, Japan, Korea, Malaysia, New Zealand, United Arab Emirates, Singapore, Thailand - and of course in London, UK.


Our team were invited to create and serve greyscale cocktails for over 500 VIP guests at The Yard, Shoreditch. Our team served up unlimited drinks to thirsty guests including:


  • Beavertown Gamma Ray APA
  • The Icon - D1 Potato Vodka, lime, plum juice, activated charcoal, ginger beer & mint
  • The 574 - Sailor Jerry rum, lime, agave, activated charcoal & pineapple juice

The event also saw an epic DJ set from the legendary Mike Skinner.