THE BULL, WESTFIELD, LONDON



Our very good friends at Maxxium UK challeneged us with creating 4 different bar set ups for the recent whisky roadshow with Young's pub group held at The Bull in Westfield shopping centre, Shepherd's Bush.


Our task was to design 2 Japanese bar designs, a Scotch whisky stand and a US bourbon whiskey stand. We sourced beautiful artwork for Hibiki and The Chita whisky brands which we installed into the front of our bars, also transforming the top and sides panels to white. We put in white backbar units with white sprayed cages for display and a matching backdrop. Japanese style orchids dressed the bars along with brand POS.


The Scotch whisky used was Naked Grouse, a new blended malt whisky. As we had recently created a pop up we replicated the bar design from here using white backbar units and shelved tops. We installed a 42" LED flat screen TV into the centre of the shelving unit to display the video from our pop-up. The front bar was a standard mobile bar with a branded front panel.


Jim Beam Double Oak was a full bar makeover which used a bespoke wooden wrap surrounding one of our mobile bar units. The top used one full strip of solid wood which had natural cracks in it. The back bar had a custom built base unit which held an oak shelving unit. We attached a print of a charred barrel to the back of this and fixed another 42" LED flat screen to the top showing the Mila Kunis brand advert.


The bars were titled as the best at the event and drew a lot of attention.