Bourne & Hollingsworth Buildings, London



We were invited along to shake up some cocktails for bloggers and VIP guetss at the launch of the edible flower range from Sainsbury's. We served up delicious Frose and a classic Tom Collins both garnished with beautiful edible flowers.


The event was a roaring success with plenty of online write ups, we like to think because of our cocktails, but it may also be to do with the cake decorating masterclass taught by GBBO legend Chetna Makan. Guests were treated to a cake of their own which they were tasked with decorating, after a lesson from Chetna who made a stunning (and huge!) tiered wedding cake.


The Sainsbury's press release reads:


Arriving in time for summer, Sainsbury’s edible floral assortment is inspired by the rise in demand both online and off. Influenced by popular cookery shows and social channels like Pinterest, customers are now taking to their kitchens to create Instagram-worthy dishes.


Grown by local producers in the Vale of Evesham, the brightly coloured edible flowers, including varieties such as tagete marigold, viola, dianthus, cornflowers, borage and nasturtium flowers, can be used in summer salads, as cake toppings or even garnish smoothies and cocktails. Already available as part of Sainsbury’s Salad Bowl range, the new edible selection features these varieties in a standalone punnet to allow customers to use their own creativity in how they use the versatile flowers.


Vanessa Rider, Sainsbury’s Buyer for Edible Flowers said “I’m really pleased to announce the launch of our edible flowers range especially during British Flower Week. It’s great to see the first colourful buds going into our edible selection and onto our shelves in the coming weeks – I’m confident customers will love the instant summer glamour that they will add to their dishes.”


James Seymour, Product Development Manager at Westlands Nursery said “The summer season is the perfect time to liven up sweet and savoury dishes with these flowers. We’ve been working to curate the perfect selection of edible varieties for the Sainsbury’s punnet, that will be both beautiful and delicious.”