Oxford Street, London

Our team were contacted by the PR company who look after sportswear giants New Balance to help them with the launch of the brand's new European Flagship Store in London's Oxford Street.

Our team were tasked with putting together a team of 18 staff members in New Balance uniform, provide all stock, 2 fully branded mobile bars, refrigeration, glassware, ice and create a bespoke cocktail for the evening.

Our team arrived on site at 10pm ready set up the night before, loading in all equipment and stock and even creating bespoke branded wraps for the bar fridges. The next day our team got to work setting up the 2 bars on the ground floor, one in the basement and another on the first floor.

The drinks were sponsored by Diageo with Gordon's gin and Hop House 13 lager from the Guinness Brewery. Guests loved our GinGin Collins using Gordon's gin, Monin gingerbread syrup, fresh lime and ginger beer served with a smoking ChilliStick filled with dry ice pellets.

We look forward to working more with the brand in the future so keep your eyes peeled for more great brand activations!