Olympia, London, UK



Imbibe Live is one of the most anticipated industry events of the year for everyone in the drinks business. This year our team were booked to install several stands for brands including Double Dutch and Dictador Columbian Rum.


Dictador is a Columbian rum with a very rich history. In the late 18th century, Severo Arango y Ferro arrived in Cartagena de Indias in Nueva Granada (present-day Colombia). He had plans to improve tax collection for Spain in the American Spanish colonies. His strong and powerful nature was quickly recognised and he was soon dubbed DICTADOR.


In 1913, almost 180 years after DICTADOR’s myth was conceived, one of his descendants established Destilería Colombiana. Don Julio Arango y Parra spent years researching DICTADOR’s myth as well as the intricacies of rum production to become the finest Colombian rum producer in the Caribbean Zone, while dedicating his life to honouring his forefather’s legacy.


The team from Dictador contacted BlackLeaf Events to install a 4m corner bar unit for their stand at Imbibe Live 2017, complete with full bespoke branding. We also supplied two black back bar shelving units with stands.


Alongside the hires, our team also provided a full logistical solution taking delivery of all stock and POS from several companies so that we could deliver all items in one go for the brand, including installation of the items to the stand, de-rig and collection and storage.


To see how we can help you at your upcoming exhibition get in touch with us on info@blackleafevents.co.uk