As part of River Island's collaboration with Blood Brother, the brand also held an in-store panel discussion at their flagship store in Oxford Street.

Hoxton Gin sponsored the event giving out Hoxton cocktails to guests and shoppers and asked us to provide the branded bar along with bartenders and waiting staff.

Along with the release of the RI x Blood Brother collection, the brand has collaborated with a few artists for a series of intimate interviews discussing the ever-changing digital world the collection is inspired by. Exploring their personal relationships with technology and how it’s shaped their lives and careers, as well as debuting the RI x Blood Brother collection. The artists include Kojey Radical, Yxng Bane and "... Brush Your Teeth..." singer Lady Leshurr!