IceTank Studios, London

Our team was contacted by the PR team from Andre Walker Hair to assist with the UK launch of the new Gold System being launched in the UK at IceTank Studios. Andre Walker Hair Gold System is a three-step process that can be tailored for individual hair needs.

BlackLeaf Events created some bespoke, gold themed cocktails for the event which we served alongside a range of soft drinks. We also provided all glassware and a team of staff to serve the drinks

Walker was working in his downtown Chicago salon with a budding business in 1986 when he sent a note to Oprah Winfrey noting she could use some “hair help.” He included flowers with the somewhat risky note. The megastar called him to style her hair and he remains her personal stylist.

“I created the Gold System with a formulation designed to simplify the hair-care process of coarse, kinky, curly and dry hair,” Walker said. The basis of the collection, he added, is centered on moisture. “All of the products in the Gold System contain the moisture-enhancing mongongo oil. It is our star ingredient and an oil that has been used in Africa for many years on both hair and skin.”